Monday, December 31, 2012

The Rules of Self-promotion

Imagine yourself as a young twenty-something working to get your blog/writing off the ground.  With today’s social media outlets make it easier than ever to start a blog and instantly share it with each and everyone of your followers, friends, and subscribers.  There is, however, a fine line between making yourself known and an air of arrogance.  While arrogance can get you noticed very quickly, it can also turn people off even faster.  So how do you, the hypothetical young twenty-something blog writer, walk the tightrope of effective self-promotion and arrogance?

As discussed by Della on Micro to tele, we are on the same page that most of our self-promotion is obtained by tweeting the blog-link a few times the day of publishing and once on Google+.  But for an up and coming blog with few regular followers, is this enough?  And, is it okay to tag others (friends or influencers) in your tweets/posts in order to gain a following?  Our opinion is that content is the major determinant.  If your content is aligned with that of whom you are tagging, then yes, one or two tags a month of an influencer may be just what you need to boost your credentials.  Important to note though, there is a fine line between a few tags a month and becoming obtrusive.  Do not become the latter.  That is arrogance.

You may be asking yourself, how does this apply to BioPharma Advisors and healthcare?  Well now change that hypothetical situation to a healthcare/life sciences company rather than a blog.  It is essential to promote yourself in the proper communities without seeming arrogant to those well established in those communities.  That is where we come in.  We can help you boost your credentials with a proper marketing strategy that will allow you to gain ground in your field.  Remember, there is a fine-line between self-promotion and arrogance.  Crossing the line can be detrimental to your company, but a proper promotional strategy will lend to a successful future.

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