One thing that’s so fascinating about watching various businesses and groups try and solve the problem of medication adherence is that they are so diverse – if you need convincing, pick up Monday’s New York Times.
One business that is exploring whether it wants to enter the market is T-Mobile. It already has a name for its product; the product itself is developed; T-Mobile even showed an advertisement of its product at a mobile health fair last month at Stanford University.
So why isn’t the cell phone company ready to launch its product? As the mobihealthnews article points out, T-Mobile has its marketing channel in place, so what is it waiting for? According to the article, T-Mobile execs are concerned about “liability issues” and whether they “know the space.”
Know the space? Why should T-Mobile be different than anybody else? Jump on in, boys, the water is just fine!