The Three Rules Movement

We recently came across a website that is supporting a book by two Deloitte Consultants.  The book is The Three Rules by Micheal Raynor and Mumtaz Ahmed and here is a link to the site.  Here is another link to a radio interview on Bloomberg Radio. 

In short, it highlights for us the need to have companies focus on being better before cheaper. Our world today seems to be run by lawyers looking out more for risk mitigation, HR people who are looking for the exact specs on their job postings and finance personnel who are looking more at cost avoidance than revenue generation. Somewhere in all this advancement the last 4 years, industry and corporations focus less and less on the customer.  We believe this is very true in life science companies and to some degree we now see it in healthcare entities as they try to figure out how they are going to manage the US healthcare reform act.  

We are interested in your thoughts. Let us know what you think of the rules and the book.