Attempts at creating the next sexy and flashy social media
craze seem to be everyday occurrences.
But, the real issue at stake is developing social media with
functionality. After reading this
article on "6
things patients want from social media," we wanted to add our
perspective for our clients to consider in their life science marketing
strategies.
The most important point is the first thing patients want (and
need): to find information quickly! We are still amazed at all the efforts
ongoing in the industry that SEO provides, yet when marketers hire agencies to
produce the information for all their print materials, no consideration is
given to making that information readily accessible by patients or providers.
Look at some of the trends with video on You Tube. Are marketers really
leveraging this channel given its rapid rise?
Patients are much more willing to take 3 minutes to watch a quality,
informative video that provides a summary of information that is essential to
their diagnosis/prognosis. Incorporate a
product or brand name in the informative video and you have a customer. Our video marketing expertise will allow your
company to effectively reach out to patients in a manner that will educate
potential customers while promoting your product.
Other important points to consider when branching into social
media to facilitate the conversation and flow of information with patients are:
·
To have information streamlined: This coincides with providing information quickly
but also incorporates providing information in a manner that flows so
information is easy to find and understand.
·
A clear understanding of the aging
population: When developing social media
strategies it is easy to produce an interface that attracts younger
populations. But how does one attract
the primary demographics in healthcare?
It is essential to have a clear plan and benefits for the use of social
media by the aging population.
·
To be engaged: Throwing information at patients and then becoming
disconnected is not a good marketing strategy.
You must provide an interface through which patients and brand reps can
interact in a meaningful way.
·
To help with the practical parts of care: Unfortunately, payments and paperwork is one of the
practical parts of healthcare. New ways
of streamlining this necessary portion of healthcare will increase customer
satisfaction and keep patients returning for your product or service.
·
To help with the healing process: For us, this touches back on being engaged. Throughout the healing process, patients need
to feel as if they are the number one priority for a physician and social media
can assist with this. Provide an easy
way to keep physician-patient dialogue open and medical adherence will
increase.
Social media will have a huge influence on healthcare going
forward. Provide a customer centric
approach to marketing and attracting patients that focuses on these patients’
needs and you will see great returns. Contact
us, and we can help you develop your social media marketing plan that will
reach out to patients in a meaningful way.
No comments:
Post a Comment